Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, ‘Speed is only useful if you re running in the right direction.’ Will It Fly? will help you make sure you are clear for takeoff.
Are you of spinning your wheels in trying to move your million-dollar idea from the drawing board to a tangible product ready for market? Brandon T. Adams has been there and done that successfully. There are many challenges when bringing your product to market and Brandon knows them well. But even better, he knows how to overcome those obstacles and challenges. Let Brandon’s hard-learned lessons help you move from “Light bulb to Launch” in a fraction of the time.
“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments, and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.” –Tom Peters, author of In Search of Excellence